Fashion Stork Club is a Men's Styling Subscription Service catered toward the Modern Professional Man. The service donates $1 to orphans for every box sold.
Brand Specialist Responsibilities:
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Front End: Branding, Art Direction, GFX, Photography, Fashion Styling, Market Research, Content Developer
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Inventory: Brand Liaison, Buyer, Strategy, Logistics
Client Demographic:
18-55 / Men / Modern / Professional / Family
Change your look. Change a life.
Fashion Stork Club fully embodies the idea of being a gentleman. A man that not only looks great, but also stands as a paragon of virtue. FSC has made it their mission for members to become a "true gentleman" by adding a charity cause in its service by helping orphans get adopted. For every box sold, FSC promises $1 to be donated to help sponsor a family wanting to adopt.
The Stork House
The Stork House is an orphanage built in partnership with a non-profit organization "In His Hands" devoted in housing and educating orphaned children in Haiti. It was an initiative that was developed to help children who were not fortunate enough to be adopted by a family and remains in the system. The growing FSC membership sustained the children's basic needs and living necessities such as access to clean drinking water, food, and school transportation.
Photos provided by:
Art Direction
Most of the content are original and are made in-house. The Art Direction must cater to the lifestyle of the "modern man" and palatable to the general public.
It is clean, stylish, inspirational and educational. Photos are styled true to our current inventory, meticulously arranged and shot professionally. Advertisements must be true to what customers receive and must be changed out as the season or promotion ends.
3 cups
Blueberries
Content Development for Social Media
Fashion Stork Club maintains daily posts of original content for their social media followers and target demographic.
Contents posted are determined on the following category:
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Member Lifestyle (Sports, Activities, Events)
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Partnering Brand Shout-outs,
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Inventory New Arrivals,
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Trending Topics and hashtags (Non-Political)
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Seasonal Campaign Highlights.
F S C
Member App
Development
After conducting a thorough analysis of the subscription service trend, we came to the realization that it will inevitably experience a saturation point. As such, Fashion Stork Club sought to expand its offerings beyond that of a mere styling service, and evolve into a well-rounded lifestyle brand.
To achieve this, we have developed an innovative app that brings us closer to our valued members, catering to their every need. The app not only enhances the tracking of member's club status and clothing preferences, but also introduces an exclusive point system. Through this system, members will be granted access to a plethora of member-only features and promotions. These benefits include reserved tickets for concerts and events, discounts on gym memberships, as well as dining promotions at participating bars and restaurants.
Additionally, the accumulated points can be redeemed to purchase clothing from our partnering brands, hand-picked and recommended by their very own personal stylist. By providing such a comprehensive and personalized experience, Fashion Stork Club seeks to become the premier destination for the modern, fashion-conscious individual.
Facebook Ads
Facebook is the main ad platform for FSC. Data suggests that one of FSC's KPI is it's ability to speak to it's member's lifestyle and shopping behavior. Many of it's demo base are older working professionals that have access to their Facebook account during work hours, so it is only natural that Facebook ads became one of it most successful platform for advertising. Our data also suggested that adding a layer of audience targeting other forms of subscription lifestyle such as Crossfit and Charity work also yield high level of success in our advertising campaigns. At its highest, FSC yielded a 1:4 ROI (Conversion Cost), with $ 0.01 per engagement.
Facebook Ad sample with Promo and product highlight.
Facebook Carousel Ad sample of service and charity work.
Editorial
These Editorial Campaigns are always geared toward the modern man and his lifestyle. They are not meant to be "Avant-Garde" but they must be stylish and desirable for the working man.
These Editorials follows a simple narrative that is practical to our demographic. Sometimes we tell a story of a guy in vacation and sometimes we tell the story of a guy coming home for the holidays. These campaigns are meant to not only showcase the clothes/brands we carry but it is also to educate our existing members on how to wear the clothes we have sent them.
Business
FSC has always maintained to be competitive in the men's styling subscription sphere with a return rate of 7% and a member retention average of at least 4 months. They have also maintained numerous alliances with notable brands and were the first to open many of them and introduce them in the subscription service space.