Young Republic is an edgy menswear company focused on streetwear.
They wanted to grow their current business by branching out their retail stores to an
18-35 / Men / Streetwear / Trendy / Big & Tall
Branding, Art Direction, GFX, Photography, Styling, Content Developer, UI Designer
User Interface was built to call out promotions and highlight products based sale performances. Product pages and payment options were made to be available on mobile devices for a seamless and easy checkout. An Instagram gallery was also introduced with plans of encouraging user generated content.
The use of a textured background and concrete floors in product photography was meant to give a "raw" and edgy feel but still maintain focus on the product.
Due to the unconventional aesthetic and nature of many of the products, the styling was also carefully considered and paired to teach clients how to wear the product they have interest on.
Bringing a "Big & Tall" model with a social media following was also an intentional choice to represent the brand's fit to a loyal and growing Big & Tall consumer.
Styling and Photography:
Hair and Grooming:
These photographs are for advertisement and website use to create a look and overall feel for the brand.
This was shot in the rooftop of The Studio North Hollywood during Sunset. It was important to show the urban inspired collection in Los Angeles