Young Republic is an edgy menswear company focused on streetwear.

They wanted to grow their current business by branching out their retail stores to an

e-commerce platform.  

Client Demographic: 

18-35 / Men /  Streetwear / Trendy / Big & Tall

Responsibilities: 

Branding, Art Direction, GFX, Photography, Styling, Content Developer,  UI Designer

User Interface was built to call out promotions and highlight products based sale performances. Product pages and payment options were made to be available on mobile devices for a seamless and easy checkout. An Instagram gallery was also introduced with plans of encouraging user generated content.

Website UI

Product Photography

The use of a textured background and concrete floors in product photography was meant to give a "raw" and edgy feel but still maintain focus on the product.

 

Due to the unconventional aesthetic and nature of many of the products, the styling was also carefully considered and paired to teach clients how to wear the product they have interest on. 

Bringing a "Big & Tall" model with a social media following was also an intentional choice to represent the brand's fit to a loyal and growing Big & Tall consumer.    

Models:

Keith Billingslea

Brandon Puckett

Styling and Photography:

Andrew Guiyangco

Hair and Grooming:

Courtney Leavit

Editorial Photography

These photographs are for advertisement and website use to create a look and overall feel for the brand.

This was shot in the rooftop of The Studio North Hollywood during Sunset. It was important to show the urban inspired collection in Los Angeles

© 2019 Branding | Photography | Andrew Guiyangco