H3NDRIX is a men's accessory brand focused on providing fun and modern accessories for the cool dapper guy.
Website Interface is clean and simple focused primarily on the accessories.
Men: 18-35 / Modern / Wall street / Dapper
Branding, Art Direction, GFX, UI Designer
Logo and Branding
Logo is modern, geometric and easy to read. The design illustrates the "element of style" by using the inspiration of the periodic table of elements with an emblem taken from how chemical structures are drawn.
Product Photography is clean and simple as well, folded carefully with an emphasis on the interesting details for each unique accessory (ie, reversible bowtie, unique tie tip, and novelty patterns)
H3NDRIX caters to the regular guy, that likes simple classic styles with a modern twist. The campaign is shot in a modern settings with a focus on the clients assumed lifestyle (ie, Happy Hour, Going to Work, On a Date, etc)
Packaging is on white folded cardboard designed with a cutout that shows the pattern and fabric on the silhouette of their category.