Client Demographic:
16-65 / Men / Women / Celebrities, Musicians and Recording Execs
Responsibilities:
Graphic Design, Art Direction
The 67th GRAMMY AWARDS had strict brand guidelines in how to use their logo, images, font treatments, and color choices. The challenge in making this menu was satisfying both the Grammy Committee and Crypto Arena's Premium Team in ensuring their partnering brands are also included in the Menu.
Different types of menus were created based on the specific clients attending or performing. Some menus were designed exclusively for talent, while others catered to high-status VIP clients. In total, seven distinct menus were developed. To minimize confusion, I designed seven unique covers—one for each menu—ensuring that each page offered something a little different while still aligning with the brand guidelines established by the Recording Academy.
Several bars and concession stands inside the arena offered drinks and food items. I was responsible for designing the digital menu that would be projected on the arena screens. To enhance the visual experience while maintaining brand consistency, I worked with the Arena's technical engineer and created a subtle looping animation that adhered to the Recording Academy’s brand guidelines.
Menu Boards for TV Displays at Concession Stands
Stills from the Menu Board TV Displays
