10Mall was brick and mortar store chain based in San Diego that sells women's and men's apparel, accessories, shoes and jewelry for under $10.
In 2010, they expanded and opened an e-commerce store that ships domestically and internationally.
Client Demographic:
18-55 / International / Women / Plus Size / Juniors / Men / Impulse Buyer / Bargain Hunter
Responsibilities:
Branding, Art Direction, GFX, Photography, Styling, Content Developer
Newsletter Campaigns
The 10Mall customer actively looks for bargains, online coupons and sale opportunities. Due to the nature of their customer base 10Mall ran a very successful Newsletter campaign.
Promotions are e-mailed to the customer on a weekly basis announcing new arrivals, product highlights, and promotions. At sign-up, customers will immediately receive a 10% Off coupon, and automatically entered through a chance to win a $1000 gift card raffle. After purchase customer's first purchase, they will receive another 10% Off if they abandon cart.
Call-To-Action Button
10Mall Campaign banners have bold and vibrant Call-To-Action buttons that links to the category / product page being advertised on the banner.
Homepage Web Banners
Campaign Banners for Facebook
Editorial Campaigns
Editorial Campaigns in Fashion Stork are fun, commercial and usually caters to a younger millennial demo. Many of the shoots are product focused and are done in an in-house photo studio. Photos and contents have a fast turn around and are produced at a weekly basis including the website update. Due to its international profile 10Mall pushes diversity and always has a great roster of models of varying race.