10Mall was brick and mortar store chain based in San Diego that sells women's and men's apparel, accessories, shoes and jewelry for under $10.
In 2010, they expanded and opened an e-commerce store that ships domestically and internationally.
18-55 / International / Women / Plus Size / Juniors / Men / Impulse Buyer / Bargain Hunter
Branding, Art Direction, GFX, Photography, Styling, Content Developer
The 10Mall customer actively looks for bargains, online coupons and sale opportunities. Due to the nature of their customer base 10Mall ran a very successful Newsletter campaign.
Promotions are e-mailed to the customer on a weekly basis announcing new arrivals, product highlights, and promotions. At sign-up, customers will immediately receive a 10% Off coupon, and automatically entered through a chance to win a $1000 gift card raffle. After purchase customer's first purchase, they will receive another 10% Off if they abandon cart.
10Mall Campaign banners have bold and vibrant Call-To-Action buttons that links to the category / product page being advertised on the banner.